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Introduction:

Cagayan de Oro City, a highly urbanized city with a population of more than 500,000 is the regional center for Northern Mindanao that also includes the cities of Gingoog, Malaybalay, Valencia, Ozamiz, Oroquieta, Tangub, Iligan and Marawi and the provinces of Misamis Oriental, Misamis Occidental, Bukidnon, Camiguin and Lanao del Norte.

The city’s mass media facilities include three community daily newspapers, 8 newsweeklies, 7 AM radio stations, 10 FM radio stations, 5 television stations and 2 cable systems.
Two of the local dailies are published in English—the Mindanao GoldStar Daily and the SunStar Cagayan de Oro City and one—Super Balita, a sister publication of SunStar Cagayan de Oro is published in the local dialect (Cebuano).

Mindanao Gold Star Daily is published by Ernesto Chu, a businessman while the SunStar Cagayan de Oro and Super Balita are published by the SunStar Publications of Cebu City.

The three local dailies have a combined circulation of some 30, 000 copies daily with each claiming to have a daily circulation of 10,000 copies. There is, however, no way of verifying the figures.

Mindanao Gold Star Daily is circulated in Cagayan de Oro City and other urban centers in Mindanao like Butuan City, Davao city, General Santos City, Zamboanga City, Dipolog City and Iligan City.

On the other hand, SunStar Cagayan de Oro City and Super Balita are circulated mainly in Cagayan de Oro City, Misamis Oriental, Bukidnon and Camiguin.

Mindanao Today, another local daily newspaper folded up less than a year after its first publication in 2000. The daily broadsheet came out in full colors. Lack of financial resources, however, forced the paper to cease publication.

The eight other weekly community newspapers in Cagayan de Oro City include Ang Bag-ong Katarungan, published by Isidra Neri. It was founded in 1903 making it the oldest existing community newspaper in Cagayan de Oro City.


The other community newspapers in the city are:

Golden Chronicle published by Gladis Q. Munez, Mindanao Sunday Journal published by Bernardita Basay, Oro Gazette published by Oro Gazette Publishing, Golden Banner Atty. Gil Banaag, Sports Balita, Oro News Star Lulu Lapada and News Express published by Noli Olarte, Jr.

Except for the Golden Chronicle, which claims to have a weekly circulation of 1,000 copies, the other newsweeklies did not disclose their circulation figure.

The city also boasts of having one of the oldest existing radio broadcast station in Mindanao—DXCC of the Radio Mindanao Network. Established in 1952, the radio station is said to be the 2nd broadcast facility established in Mindanao.

DXCC broadcast with a power of 10 KW, a far cry from its 300 Watt power when it first went into the air on August 28,1952.

The local broadcast facilities include radio and television stations affiliated with the major broadcast network in the country—DXIF (Bombo Radio), DXIM (Radio Ng Bayan), DXCO (Radio Pilipino Corp.) all at 10 KW, and DXKO (RPN), DXCL (NBC) at 5 KW.

The DXJR AM station at 10 KW is operated by the Cagayan de Oro College Broadcast Nework of the Cagayan de Oro College.

The 10 FM Stations include DXKB “Killer Bee”, DXBL”Mellow Touch”,DXKS”Love Radio”,DXWS”Wild FM”, DXQR “Home Radio”,DXEQ”Star FM”,DXVM”Smile Radio”,DXRL(NBC), DXLX”Campus Radio and DXNU(PBC). All of them broadcast with a power of 10KW.

Of the five television stations, four are operated by broadcast networks—RPN TV 5 with 2.5 KW power, ABS-CBN TV 2 at 10 KW, RMNTV 8 and ABC TV 21. The fifth television station—DXDD with a power of 10 KW is operated by the Cagayan de Oro College Broadcast Network.

There are two Cable Systems in the city—the Parasat Cable TV Incorporated managed by Engr. Elpidio Paras, president and owner of the firm and Jade Cable TV managed by Engr. James Jardonio and owned by Engr. Eric Canoy and Engr. Charlie Canoy.

Trailblazers

What is considered, as modern day mass media facilities were started in Cagayan de Oro City by a handful of personalities with diverse interests ranging from a passion for the communication field to an inclination for politics and business.

The Neri brothers—Ramon and Vicente, who introduced print media in the city were inclined to politics. Ramon became a representative to the pre-war Philippine legislative body while Vicente became governor of the province of Misamis Oriental.

On the other hand, Henry Canoy who established the first radio station in the city in 1952 belong to a family of educators and businessmen. Henry Canoy’s passion for broadcast communication was triggered by an incident in the family that developed in him interest in building and innovating.
Reuben Canoy, Henry’s younger brother and pioneering broadcaster in the city was later elected Assemblyman of the Batasang Pambansa and City Mayor of Cagayan de Oro City. He was also an Undersecretary of the defunct Department of Public Information.

Bienvenido Cruz, a businessman from Cebu City established the second newspaper in the city—the Mindanao Star that folded up with his death in 1995. Cruz was into the shoe manufacturing and repair and other business.
Edilberto S. Bustamante,Jr. who published the first local daily newspaper The SP Daily Tribune is into the printing business while Ernesto Chu of the Mindanao Gold Star Daily is also a businessman.

Print Media

Ang Katarungan—Cagayan de Oro City”s first news weekly

Ang Katarungan (The Reason) is the first newspaper to be established in Cagayan de Oro City. It was printed in letterpress and was handset.

Established on July 1, 1903, Ang Katarungan was founded by the Neri brothers—the late former Misamis Or. Rep. Ramon B. Neri and former Misamis Or. Gov. Vicente Neri San Jose.

Ang Katarungan initially was published in Cebuano, the local dialect and was a 4-page tabloid printed by an old-type Minerva printing press and was handset. Its first issue came out with 300 copies, a rather big circulation during the days of the early American period.

In 1926, Ang Katarungan changed its format. It became a bilingual—English-Cebuano news magazine in 16 pages.

Except for the interruption from two fires in 1937 and 1940 and World War II, the paper came out regularly up to the present making its claim as the oldest existing newspaper in this city valid.

The two fires in 1937 and 1940 destroyed the paper’s office and printing facilities. However, these setbacks did not dampen the publishers of the paper. Through the help of their friends and loyal subscribers it managed to put up its printing facilities again and resumed publication.

But when World War II erupted, the Japanese closed down the publication in 1942. When Liberation came in 1945, bombs destroyed the printing facilities of Ang Katarungan and again it had to literally begin from nothing.
On July 17,1948 with Vicente Neri as its publisher-editor Ang Katarungan resumed publication. The issue featured stories on the eruption of Mt. Hibok Hibok volcano in the island province of Camiguin, which was still then a part of Misamis Oriental.

It also carried advertisements of commercial establishments and subdivision lots for sale of the Nazareth subdivision (the city’s first subdivision, now one of the city’s barangays).

The newspaper later went back to being a tabloid when Augusto Neri, son of Vicente Neri, one of the founders of the newspaper assumed as publisher-editor in the 60’s.Augusto F. Neri or AFN as he was known also served as an elected ember of the Cagayan de Oro City Council.

The paper, now renamed as Ang Bag-ong Katarungan comes out every Saturday in four pages only due to economic difficulties according to its publisher. It is still printed in letterpress and earns mostly from judicial notices.

Upon the death of Augusto F. Neri in 1982, his wife Isidra P. Neri took over as publisher of the paper while his son Atty. Augusto Neri,Jr. took over as editor. Geronimo F. Valenton now edits the paper.


The Mindanao Star

It was much later when the second newspaper was established in Cagayan de Oro City, specifically in 1950 with the publication of Mindanao Star, a tabloid, 8 pages by businessman Bienvenido Cruz as publisher and Alfredo Cruz as first editor.

Actually. The Mindanao Star was published first in 1948 in Cebu City and known then as the Pioneer Press. However, the paper, including its printing facilities had to relocate in Cagayan de Oro City when it came into a conflict with some political big wigs in Cebu City that harassed them.

“It was much safer and productive then, business wise to relocate, rather than stay in Cebu City” Biema Cruz-Along, daughter of the paper’s publisher said.

However, Mindanao Star stopped publication when its publisher died in 1995. “There was nobody in the family interested to continue publishing the paper,” Biema Cruz-Along said.

Other community newsweeklies

Two other newspapers were published after the Mindanao Star. These two, which came out in the 60’s, were the Ang Sidlak with Rodrigo Dondo Lim as publisher-editor and Viewpoint published and edited by Noli Olarte. These two did not survive for long.

Then the Mindanao Post, another news weekly was established in the late 60’s with Rolando C. Piit and Lorenzo de la Cerna as publishers and Manuel V. Quisumbing as its first editor. It is published in English and comes out in 8 to 12 pages.

Perhaps, as a measure to stay financially viable, Mindanao Post went daily in the late 80’s with the entry of local daily newspapers. However, it went back to being news weekly up to the present.

The Mindanao Post is now published by Lorenzo de la Cerna and comes out as a weekly in 8 to 12 pages in English.


Broadcast Media

DXCC—Cagayan de Oro City”s first radio station

Henry Canoy of the prominent Canoy family that includes former Assemblyman and former City Mayor Reuben Canoy formally established DXCC, the first radio station in Cagayan de Oro City on August 28, 1952.

However, the idea for a radio station came even before that in 1948 during several business discussions with a friend Robin Cui who was a proprietor of a radio repair shop in the city. Henry Canoy relate the incidents in his unpublished book RMN The Vision and the Reality:
“…While talking with Robin (Cui) about his problem, a thought flashed through my mind. Why not open a radio station in Cagayan de Oro City.

It was a take- off on an old idea. In the early days, RCA, Erlanger and Galinger, and H.E Heacock and Co. had established their own broadcasting stations to be able to promote and sell more radios.

I argued that…a local station would encourage the residents of Cagayan de Oro City to own radio sets. Robin would then have more radios to service.

To prove that people were ready for such station, I asked Robin to go with me to Ongkoy Padero’s Shop (a local business establishment). There, we set up a “broadcasting “ studio with amplifier, turntable, microphone and loudspeaker…

A few passerby stopped to listen. Soon a small crowd gathered. When they saw that the program was being done live inside the shop, some came in to request or dedicate a tune. Others insisted on singing a Capella “on the air”. The closed circuit “broadcast” was a smashing success.

From that time on I began to think seriously of establishing a radio station in Cagayan de Oro City.”
DXCC started broadcasting even before it could get the necessary permit and franchise to operate not knowing that these were needed. Powered by a homemade 30-watt transmitter, it started broadcasting without call letters and no license.

“…It did not occur to us that what we were doing was illegal and we could be jailed for it,” Henry Canoy recalled.
However, the station eventually was able to comply with all the legal requirements for its operations required by the Radio Control Office, the forerunner of the National Telecommunication Commission.

It got a congressional franchise upon the sponsorship of then Rep. Emmanuel N. Pelaez.
When the station finally went on regular broadcasting, it hired three part time people to its program staff and not one of them had any radio experience.

Vic Bass, an English-Spanish announcer was a high school automotive instructor, Absalon Roxas, Visayan writer and newscaster was a former town mayor, and Bob Avelino, a warehouseman at the Del Monte Cannery.
By and large, however, in 1953 DXCC was a family affair.

Reuben Canoy became the Program Director after graduating from the College of Law at Silliman University and passing the bar exams.

His wife, Solona helped out as traffic clerk, producer and host of a program for home makers (Iwag sa Pamilya) and two other programs.

Reuben also handled the English news and interviews.

The DXCC early programming, just like the other radio stations were heavily influenced by the Americans who brought the broadcast industry back to life after the Second World War. The program includes replays of canned American programs.

However, this changed later when more people managed to own radio sets. Henry Canoy said:
“…with the introduction of the cheap transistor radio, the audience demography underwent a revolutionary transformation. Now that they could afford it, ordinary folks or the so-called bakya crowd looked to radio for information and entertainment.

As set ownership continues to rise at the lower income levels, English programs gradually gave way to soap operas, news interviews, commentaries and disc jockey shows in the vernacular.”

Among the early radio stations, perhaps, DXCC holds the distinction as the only radio station that had a horse- drawn tartanilla for an OB van. Owned and driven by Tirso Daaca, the tartanilla-OB van became a familiar figure at fires, accidents and plaza programs.

By equipping it with a World War II walkie-talkie and a battery-operated amplifier and mounting a loud speaker on roof, the tartanilla-OB van originated broadcast almost anywhere in the town.

Radio programming of DXCC catered to its radio listeners who looked up to their station as a source for information and entertainment.

Viven Magdales, who began his radio career, as a movie barker was DXCC’s own version of Rafael Yabut and Damian Sotto of DZRH. He attacked politicians, businessmen and institutions with impunity.

The program also include Visayan drama serials or “soap operas” which were the translations of the Tagalog version written by Lina Flores, better known as Lina Flor, wife of Francisco “Koko” Trinidad.

Also among DXCC”s early radio personalities was Nestor Torre who were among the talents recruited from Ateneo de Cagayan now Xavier University. Torre today is well known for his work as a film and tv director, writer and movie critic.

DXCC introduces Wirecasting

DXCC also started wirecasting in Cagayan de Oro City, the forerunner of the present-day cable system. This was born out of a public necessity according to Henry Canoy. (The Canoy family now operates the Jade Cable System, one of the two cable tv operators in the city.)

“ Wirecasting was born out of a public necessity. In the early 50’s, the main source of information and entertainment were the newspapers and vernacular magazines from Manila.

Television was in its infancy, and radios still a toddler. The country had a few radio stations, five in Manila and 2 in Cebu,” according to Henry Canoy.

Henry Canoy wrote in his unpublished book:
“with the aim in view of bringing radio to the poorest of the poor, we introduced the wirecast system in Julao-Julao(Now Barangay Consolacion, Cagayan de OroCity). It was a depressed area where prostitution was the chief means of livelihood.

…the cynics shut their mouth when a significant social and moral transformation took place in that benighted barrio.
Today, the good people of Consolacion take great pride in their community as a model of respectability and civic consciousness. I like to think that DXCC and the wirecast system had much to do with the profound change in their values and outlook in life.”

DXCC becomes a network

In the face of growing business competition, Henry Canoy thought that the only we to stay in the business was for him to build a network. So he organized the Radio Mindanao Network and applied for a congressional franchise to operate anywhere in the country.

Radio Mindanao Network got its congressional franchise on June 17,1961. By that time RMN had already four stations. DXCC in Cagayan de Oro City, DXBC in Butuan City, DXIC in Iligan City and DXDC in Davao city.

It was then the only broadcast network based outside Metro Manila.

The RMN tied up with the Soriano group of companies that had acquired ownership of the Inter Island Broadcasting Company (IBC). This paved the way for the establishment of the first television station in Cagayan de Oro City in the 60’s—the IBC TV 13.

Also among the early radio stations established in the 60’s Cagayan de Oro City was the DXMO of the University of Mindanao Broadcasting Network of Atty. Guillermo Torres of Davao City. It was the UMBN that also established the first radio station in Mindanao based in Davao City –DXAW.

First taste of media power

DXCC demonstrated the power of mass media, particularly, radio on its first year of broadcasting on the problem of poor street lighting. Henry Canoy related the incident in his unpublished book as follows:
“ One night a fan wrote to complain about the dark streets of Cagayan de Oro. No sooner had I read the letter than the station was swamped by a barrage of phone calls on the same subject matter.

When I proposed to solve the problem by asking donations to replace the weak incandescent lamps with fluorescent lamps, the response was immediate and tremendous. A young listener kicked off the “Jambalaya Fund Drive” by sending in a peso.

Soon contributions poured in from school children, housewives, and businessmen. Before long, the civic organizations pitched in. the “Jambalaya Fund Drive,” was the first of countless community projects that DXCC would initiate or be involved through the years.”

Cagayan de Oro City had its first taste of the power of mass media to harness the resources of people to confront a problem. It was not to be the last.

Later in the 60’s, DXCC found itself again involved in a movement with other mass media entities, ironically against the city’s electric light company—the Cagayan de Oro Electric Power and Light Company (CEPALCO).

The city’s mass media reflected the sentiments of the residents against move by CEPALCO to raise its electric rates. The discussion led to a proposal to turn off electricity in the residences at a precise time to signify their protest against the proposal.

The protest action convinced the town council and CEPALCO of the vehement objection of the residents and stalled the increase of the electric rates.

Another demonstration of mass media power led to the dismissal of its City Health Officer in 1996 on charges of sexual harassment. The incident was triggered by a complaint of the victim published in the SunStar Cagayan de Oro and picked up by the rest of the local mass media.

A continued discussion of the subject matter prompted the filing of the formal charges by the concerned agencies. The City Health Officer was eventually found guilty and ordered dismissed from office and served a jail term.


The community dailies

SP Daily Tribune—first local daily newspaper

The first regularly published community daily newspaper in Cagayan de Oro City was published by a printing press proprietor—Edilberto S. Bustamante,Jr. this was the Southern Philippines Daily Tribune which first came out in 1982.

The publication of the Southern Philippines Daily Tribune or SP Tribune perhaps, was born out of a business opportunity and a curiosity by its publisher to prove that the city was ready for a local daily newspaper.

At the time, the paper came out, Cebu City and Davao City already had their own local daily newspapers that somehow survived despite the national dailies that also circulate in their places.

So what makes those cities any different from Cagayan de Oro city, Mr. Bustamante thought? He was convinced; the time was ripe for the city to have its own daily newspaper. He was right.

The paper carried results of the Jai Alai games in Manila as an added enticement for local readers. This and the daily dose of local news events that includes photos attracted more than enough readers for the paper not only to survive but also make some profit not realized before by any community newspaper in the city.

A series of events, however, contributed to the demise of the SP Tribune. It stopped publication for a while in 1985. It resumed publication as a weekly in 1987 until 1994 when it reverted to being a daily newspaper under a new set up.


SunStar Cagayan de Oro, Mindanao Gold Star Daily

In 1996, the SunStar publications of Cebu City acquired ownership of the newspaper and renamed it the Cagayan de Oro SunStar and is now among the network of community daily newspapers of SunStar publications.

Mindanao GoldStar Daily is the second community daily newspaper to come out in Cagayan de Oro City. Ernesto Chu, a businessman who owns a printing press among other business interests, publishes it.

The newspaper first came out in 1989 and was known then as the Gold Star Daily with circulation limited to Cagayan de Oro City and nearby areas of Iligan city, Bukidnon and Misamis Oriental.

Circulated initially in Cagayan de Oro City, Misamis Oriental and Bukidnon provinces, Gold Star Daily is now also circulated in other urban centers in Mindanao including Davao City, General Santos City, Zamboanga City, Butuan City and other urban centers in Mindanao. It has been renamed as the Mindanao Gold Star Daily.

SunStar publication also publishes the Super Balita, a daily newspaper published in the local dialect Cebuano. Major stories in the Cagayan de Oro Sun Star are translated into the local dialect and published in Super Balita.

The combined circulation of these three daily newspapers account for some 80 per cent of the local print media in the city. The three local daily newspapers claim to have a daily circulation of 10,000 copies each although there is no way of verifying this claim.

The eight other community newspapers, all weeklies have a circulation ranging from a high of 4,000 copies to 1,000 copies per week. Obviously, this pales in comparison to the combined circulation of the three local daily newspapers.

The three local dailies have their own printing machines, which is a big factor in local community news papering. Except for two, the other local newsweeklies do not have their own printing facilities.

The three local daily newspapers dominate the advertising budget for the print media as well as the circulation. This has prompted many local weeklies to scramble for the crumbs.

Other newsweeklies tried to go daily to stay competitive. The Golden Chronicle and Mindanao Post went daily in the 90’s but lack of resources forced them to revert to being weeklies.

Other weeklies were also forced out of circulation while others became “seasonal newspapers,” coming out only during Christmas season and election period.

Still others changed the format of their publication from newsweeklies to news magazines with an in-depth treatment of events and issues to stay competitive or just to survive.

However, in terms of readership, the three local dailies corner most of them and appear to be more influential in setting the trends of local news events and issues.

Local film industry

The local film industry had a brief fling with movie producing in the 70’s through the Reuben R. Canoy Productions. Before it folded up the local movie outfit produced two films, one in Pilipino and the other in the local dialect.

The first production was Sa Dulo ng Kris starring Joseph Estrada, Vic Vargas and Inez Manopol. The movie as reflected in the title depicts the Mindanao problem.the supporting cast were all residents of the city.

The other movie Sa Imong Lawas ug Dugo was the last Cebuano picture produced in the country before the return of Visayan movie with Panaghoy sa Suba. The screenplay was written and the movie directed by Lorrie de la Cerna.

The Cagayan de Oro Press Club, other media organizations:

The Cagayan de Oro Press Club is born

Among press clubs outside Metro Manila, the Cagayan de Oro Press Club (COPC), perhaps has the distinction of being the only press club with its own building. The building aside from housing the club’s office also generates income for the club from rentals of office spaces.

The COPC was officially born on August 2,1962 with the registration of its Articles of Incorporation with the Securities and Exchange Commission with the following as founding members—Reuben R. Canoy, Manuel V. Quisumbing, Lorenzo M. de la Cerna, Sarah A. Velez, Noli F. Olarte, Alfredo S. Cruz, Corazon A. Cid, Filomeno O. Apolinario,Jr.,Abelardo U. Clavano, Pureza N. Ramos and Emilio V. Corrales.

The COPC was initially intended for print media journalists as was stated in its purpose:
“THAT, the purpose for which said corporation is formed is to promote cooperation and understanding among newspapermen and newspaperwomen and to draft a code of ethics for the advancement of the newspaper profession.”

However, since then the COPC has expanded to include broadcast media journalists in its ranks.
Six other media organizations exist in the city—Misamis Or.-Cagayan de Oro Association of Publishers, Inc.(MOCAP), Association of Women Journalists, National Union of Journalists of the Philippines(NUJP),Cagayan de Oro Chapter, PNP Press Corps, and the Cagayan de Oro Chapter of the Kapisanan ng mga Brodkaster sa Pilipinas (KBP).

Among the groups, the COPC is the more active. Among its significant activities lately was the conduct of a conference attended by all stakeholders in the media that addressed pressing concerns including media corruption.

The conference held on Feb. 25,2003 was attended by representatives of youth, professional organizations, business groups, academe, government and labor organizations, journalists, publishers and media owners.
The conference funded by the AusAid/PAGF examined the problems of media credibility, competence and corruption.

The AusAid/PAGF also funded a COPC project arising from the conference proceedings—the development of a Code of Ethics of Journalists, a Training Manual on Investigative Reporting against Corruption.


COPC, media corruption and other problems

It is just as well that the COPC has taken a serious look at the problems confronting the Cagayan de Oro City media in the face of accusations from the public against the local media ranging from corruption, irresponsibility, and involvement in partisan political activities.

Two Cagayan de Oro City media men in fact were discovered and admitted to being in the payroll of the Misamis Oriental Provincial Government. The two eventually were censured by the COPC and their respective media entities.

The problem of media corruption in the city is not something new if media history is to be taken into account. Henry Canoy said in his unpublished book:
“What is now decried as “envelopmental journalism” had its start in 1949 when press agents bought reporters, editors, columnists and commentators to attack Quirino. As though on cue, the newspapers, radio and TV took turns assailing him for allegedly purchasing a P5,000 bed and a gold-plated chamber pot.”

This type of media corruption has taken new forms such as ATM, ACDC.

ATM refers to the bribery wherein the money is desposited in the ATM Account of the media men concerned while ACDC means “Attack Collect Defend Collect,” a practice of either criticizing or praising or defending a certain personality for a fee.

This form of media corruption becomes prevalent particularly during the election period when many candidates vie for the services of corrupt media men to promote their candidacies or destroy their opponents.
Accusations have also been made against some mediamen, mostly in the broadcast industry of being biased in their reportage or of being promoting the interests of some city officials.

It was in response to this concerns that the Cagayan de Oro Press Club conducted a conference attended by representatives from all sectors of society to examine the problems confronting mass media in the city.

A spin off of the conference is the formation of a new civil society organization Sangga Kagayanon that has set up an Independent Media Watch Committee with the full endorsement of the COPC.

This new civil society organization includes representatives from the academe, senior members of the local mass media, professional, business and youth groups. This body hopes to monitor, report and take action on reports of corruption and other problems in the local mass media.

The COPC has also formed the Journalists Against Corruption Network (JACNet) that includes grants for investigative journalism.

Officers of the Cagayan de Oro Press Club, however, were the first to admit that the problem of media corruption is something that will not easily die out.

“It is something that is deeply rooted and dependent also on other factors such as low remuneration of the media people particularly those in the provinces,” a COPC official admitted.

During a series of media forum initiated by COPC, it was also realized that the lack of formal training by many local media people was contributing to the irresponsible exercise of press freedom, if not abuse by many mediamen.
In many instances, newspaper columnists and broadcast commentators due to their lack of knowledge act as if they are the prosecutor, judge rolled into one in declaring suspects in criminal acts or suspected grafters as guilty even before a formal charge has been filed.

The COPC and the academe led by the Department of Development Communication of Xavier University is working on a training manual that will incorporate subject matters in the communication schools curriculum that will address the concerns of the local media. These were among the matters discussed during the public proceedings on mass media.

Communication Schools

Xavier University offered the first communication degree in 1976. Under its College of Agriculture it opened a major in Development Communication under its Bachelor of Agriculture program of the College of Agriculture.

Pilgrim Christian College since 1986 offers under its School of Communication a program leading to a degree in Bachelor of Arts in Mass Communication. It has also a Bachelor of Arts in Broadcast Communication program.

Three other schools in Cagayan de Oro City offer communication programs—Lourdes College and Liceo de Cagayan de Oro University have AB in Mass Communication programs while Cagayan de Oro College has programs for AB Mass Communication, AB Journalism and AB Broadcast Communication.

Among the schools, Cagayan de Oro College has the best facilities. It has a radio and television station aside from having a radio production room and a photo laboratory. Pilgrim Christian College and Liceo de Cagayan de Oro University have a radio production room and a photo laboratory.

Many graduates from the local communication schools are now employed in the various Cagayan de Oro City mass media entities contributing to the upgrading of its professionalism and competence.

The Xavier University Development Communication Department, on the other hand is cooperating with the Cagayan de Oro Press Club on various programs and projects that address concerns of the local media.

Sources:

Print Media

Broadcast

The community dailies

The Cagayan de Oro Press Club, other media organizations


More Timeline..
Pre-Spanish Period
Spanish Period
Edsa Period
American Period
Post Edsa Period
Japanese Period
Cyber Age
Post War Period

The Cagayan de Oro City Mass Media

   
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