post-EDSA was a period of transition
from decades of "guided newspapering"
to that of free and responsible journalism.
Marcos "establishment" newspapers closed
shop while the alternative press became
the mainstream media.
Aquino government sequestered Pro-Marcos
establishment newspapers, the Journal
group of Publications, Bulletin Today
and Philippine Daily Express.
broadcast stations owned by Marcos cronies
were also sequestered by the Aquino
Philippine Press Institute was revived.
Its mission was to professionalize the
Philippine press through continuing
education, adoption of the Journalists
Code of Ethics, and the giving of Community
1989, the Advertising Foundation of
the Philippines was organized as the
"social development" arm of the industry
through development advertising.
period saw media personalities invading
was the liberalization and deregulation
of the telecom sector and the emergence
of mass-based Information Technologies
(PCs, cellular technology).