Florangel
Rosario-Braid was the President and Executive
Dean of the Asian Institute of Journalism and
Communication from 1980-2001, and is presently
Asian Institute of Journalism and Communication
(AIJC's) Senior Consultant.
A member of the 1986 Constitutional Commission,
she authored provisions on communication, education,
cooperatives, science and technology, NGOs,
and human rights.
Among her positions:
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Chairman
of the Philippines Social Science Council |
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Senior researcher
at the East West Communication Institute |
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Professor at the University
of Hawaii, and Philippine universities |
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Chairperson of the Communication
Committee of the UNESCO National Commission
of the Philippines |
 |
Member,
Board of Directors of National Broadcasting
Network, the government's television network |
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Member,
Board of Directors of Meralco Foundation,
Inc., (MFI) |
 |
Member,
Board of Directors, Foundation for Continuing
Education (FORCE) |
 |
Member,
Board of Directors, CAP College |
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Member,
Board of Directors, Cooperative Foundation
of the Philippines, Inc. (CFPI) |
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Commissioner
of the National Centennial Commission |
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Trustee
of the Philippine Futuristic Society |
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Member
of various NGOs involved in social credit,
livelihood, peace, and distance education.
|
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Council
member, Toda Institute for Global Peace and
Policy Research |
Her publications include over a dozen books
on communication, information technology,
and continuing education.
At the Philippine Daily Inquirer where she
was the first President and one of the Founding
directors, she introduced the cooperative
structure.
A regular columnist of the Manila Bulletin,
she was also a UNESCO Adviser to Sri Lanka
on population communication for two years,
World Bank consultant on distance education,
consultant to FAO, UNICEF, World Bank, USAID,
and the Philippine government.
Dr. Braid completed her bachelor's degree
from the University of the Philippines and
her M.S. and Ph.D. degrees in Syracuse University.
Among her honors are U.P. Alumni Outstanding
Professional Award in Mass Communication;
a Service Award by the U.P. College of Education;
and Women of Distinction Award for Communication. |
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Braid,
F. R. and Ramon R. Tuazon, eds. (1998). A
Reader on Information and Communication Technology
Planning for Development. Manila: Asian Institute
of Journalism and Communication
Intended for planners and policymakers in government
and industry. It is also for communication scholars
and educators who are interested in Information
and Communication Technology (ICT).
Braid, Florangel Rosario; Mary Ebitha
Dy and Ramon Tuazon. (1998). Ang Mga Pilipino
sa Ating Kasaysayan. Metro Manila: National
Centennial Commission and Asian Institute of Journalism.
This presents the lesser known heroes
and heroines of the Philippines. It also includes
the learning messages and the values that can
be derived from their lives.
Braid, F. R., et al., eds. (1994).
Culture, Communication And Development.
Manila: Asian Institute of Journalism and Communication.
67pp.
An inquiry into the relationship of culture, communication
and development. The book documents the papers
presented and the proceedings of a forum on the
topic organized by AIJC and UNESCO (Philippines).
Paper presentors and participants are eminent
cultural scholars, practitioners and communication
experts, including F. Sionil Jose, Bienvenido
Lumbrera. Dr. Lourdes R. Quisumbing, Carmen Padilla,
Dr. Violeta Gonzaga, Dr. Resil Mojares, Dr. Luisa
Doronila, Dr. Ibarra (Nim) Gonzales and Dr. Braid.
Braid, F. R., et. al. eds. (1993). Sustainable
Development through Cooperatives. Sta. Mesa, Manila:
Asian Institute of Journalism and Communication.
170pp.
The monograph highlights a series on the
same topic held in 1991, sponsored by the Asian
Institute of Journalism and Communication and
the Cooperatives Development Authority.
Braid, F. R. (ed.). (1991). Public Access:
Multisectoral Consultations on Communication Issues.
Towards a National Communication Policy Framework.
Manila: Asian Institute of Journalism and Communication.
117pp.
This book documents the proceedings of
a multisectoral consultation on public access
to communication and other issues. It is addressed
to policy makers, mass media practitioners, legal
experts, government spokesmen in the past on such
issues as media ownership and telecommunications.
Braid, F. R. et. al., eds. (1990). Communication
for the Common Good. Manila: Asian Institute of
Journalism and Communication. 66pp.
This book examines current and emerging
issues in mass media, telecomunications, advertising
and other fields of communication and presents
options in responding to these issues. A Plan
of Action (Executive and Legislative Agenda) for
the 1990s is proposed.
Braid, F. R., et. al., eds. (1985).
Communication for Rural Mobilization and Development.
Sta. Mesa, Manila: Asian Institute of Journalism
and Communication. 154pp.
Selected papers and case studies on communication
strategies in rural communities.
Braid, F. R., et. al., eds. (1985).
Communication for Industrial Development. Sta.
Mesa, Manila: Asian Institute of Journalism and
Communication. 142pp.
Defines development goals and strategies for the
Philippine industry with Information as critical
resource.
Braid, F. R., et. al. eds. (1985). Communication
for Rural Enterprises. Sta. Mesa, Manila: Asian
Institute of Journalism and Communication. 94pp.
Considerations in the small and medium-scale industries
with recommendations on promoting and strengthening
agro-industry through communication.
Dy, Mary Ebitha. (ed.) (1997). A casebook
on the Comprehensive and Integrated Delivery of
Social Services Flagship Program. Quezon City:
Bureau of Family and Community Welfare.
The casebook contains the success stories
of the program. The main players are the people
in the community who have been empowered by the
CIDSS.
Braid, F. R. et. al. (ed). (1997). Alternative
Futures for a Learning Society. Manila: Foundation
for Continuing Education, Inc. and AIJC.
The book examines the future of education amidst
the information superhighway, market globalization,
end of nation-states, rise of the Pacific Rim
and other megatrends. The book contains essays
written by the country's acknowledged education
and human resource development experts and development
managers. Among the writers are Andrew Gonzalez,
Emil Q. Javier, Edgardo Angara, Harry Abrillo,
Lourdes R. Quisumbing, Jose Lacson, Santanina
Rasul, Mina Ramirez, Ester Ogena, Isagani Serrano
and Edicio dela Torre.
Braid, F. R. et al. (1997). Megatrends:
The Future Of Filipino Children. Manila: Katha
Publishing and AIJC.
Based on a research study commissioned
by UNICEF (Manila). The report puts together sectoral
studies by experts on eight sectors affecting
child survival and development, namely gender
and family relations; education and literacy;
social welfare and development; environment and
energy; biotechnology; political development;
economics; culture and communication technology.
To complement the experts' papers, the AIJC undertook
its own research, particularly content analysis
of newspapers and other published and unpublished
documents.
Sta. Maria, Felice P. and F. Rosario-Braid
(eds). (1996). Handbook for Communicating the
Philippine Centennial of 1998. Pasig City: Philippine
Centennial Commission. 105pp.
The handbook serves as an aid for communicators
"who want to use Philippine historical material
in their communication campaigns on the Philippine
Centennial." Its aims are: to help present history
accurately; to use the Philippine Centennial as
a unifying force; and to promote the use of keywords
and values to increase Filipinos' understanding
of their culture.
Braid, F. R. and Acedo, C. E. (eds). (1995).
Culture and Development. Department of Education,
Culture and Sports. Pasig: DECS. 94pp.
Papers presented at and full proceedings
of the Asia-Pacific regional Consultation Meeting
of the World Commission on Culture and Development
(WCCD) held in Manila on 21-23 November 1994.
The Commission, chaired by former UN secretary-general
Javier Perez de Cuellar, a come up with the first
ever World Report on Culture and Development by
the end of 1995.
Braid, F. R. and Ramon R. Tuazon. (1996).
"Towards an Alternative Broadcasting System,"
In Public Broadcasting for the 21st Century, edited
by Marc Raboy. England: University of Luton.
A case study presenting the current redefinition
of Philippine and world concepts of public broadcasting
from its traditional BBC-type model to its evolution
into a people-empowering and community-based media
system. The authors further bolster the emergence
of this alternative broadcasting system, a basic
outgrowth of global trends, which they believe
will offset existing systems.
Braid, F. R. (1996). "Filipino Women
in Communications: Breaking New Ground," In Women
Transforming Communications Global Intersections,
edited by Donna Allen, et. al. Thousand Oaks,
California: Sage Publications. 377 pp.
The article provides a thorough account
of Filipino women's impact on the Philippine communications
system. It underscores the fact that Filipino
women's transformation of Philippine communications
underwent a protracted struggle that evolved from
the feminist "demand for equal rights." It examines
Filipino women's contribution in the various sectors
of communications: journalism, advertising, telecommunications,
community-based communication, and communication
education. The struggle of women journalists during
the Marcos dictatorship and women's preeminence
in communication development advocacy are also
emphasized.
Rosario-Braid, Florangel and Ramon R.
Tuazon. (1994). Learning from Life: An Ethnographic
Study of Functional Literacy in Marginal Philippine
Communities. Vol. 14 Inipon (Quezon Province)
Site Report. Ma. Luisa C. Doronila, ed. Manila:
Literacy Coordinating Council (LCC), Department
of Education, Culture and Sports (DECS) and University
of the Philippines. 68pp.
This case study documents the role of a
community-based radio station in the literacy
development of farmers and fisherfolk in a poor
community in Quezon province. Station dzDO does
not only provide news and information but mobilizes
people into action, advocates for social and political
reform, provides livelihood information. A moving
story of a radio station which listens to the
community.
Rosario-Braid, Florangel and Ramon R.
Tuazon. (1994). Learning from Life: An Ethnographic
Study of Functional Literacy in Marginal Philippine
Communities. Vol. 15 Corona (Rizal) Site Report.
Ma. Luisa Doronila, ed. Manila: Literacy Coordinating
Council, Department of Education, Culture and
Sports (DECS) and University of the Philippines.
102pp.
This Volume 15 of a series presents the
findings on literacy practice as derived from
the nature of community life in Corona. The acquisition,
practice and sustainability of literacy among
fisherfolk are mediated soundslide, community
theatre, poster, and visual aids.
Braid, F. R. (Ed.) (1993). Social Responsibility
in Communication Media. Katha Publishing Co. Inc.
Quezon City. 159pp.
A compilation of essays on current issues,
media coverage of crises situations and development
issues such as environment, children and women,
science and technology, politics. Topics such
as press freedom, values, policies, codes of ethics.
(Book).
Braid, F. R. (ed.). (1991). Communication
and Society: The Philippine Context. Manila: Cacho
Publishing House. 292pp.
Leading figures in the field of communication,
education and development contribute articles
on various aspects of mobilizing people for national
development.
Braid, F. R. (1983). Communication Strategies
for Productivity Improvement. Rev. ed. Tokyo:
Asian Productivity Organization. 300pp.
Examines through case studies, social indicators
and models how communication can be a vital tool
for productivity improvement and national development.
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