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WHO'S WHO - Meet the icons in the field of Philippine communication. Explore the creative genius of communication educators, journalists, and other media experts. 
DR. FLORANGEL ROSARIO-BRAID

She authored provisions on communication, education, cooperatives, science and technology, NGOs, and human rights while a member of the 1986 Constitutional Commission. She introduced the cooperative structure at the Philippine Daily Inquirer where she was the founding President and one of the Founding directors.

Among honors she received are U.P. Alumni Outstanding Professional Award in Mass
Communication; a Service  Award by the U.P. College of
Education; and Women of Distinction Award for Communication.
 
Her publications include over a dozen books on communication, information technology, and continuing education.

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Florangel Rosario-Braid was the President and Executive Dean of the Asian Institute of Journalism and Communication from 1980-2001, and is presently Asian Institute of Journalism and Communication (AIJC's) Senior Consultant.

A member of the 1986 Constitutional Commission, she authored provisions on communication, education, cooperatives, science and technology, NGOs, and human rights.

Among her positions:

Chairman of the Philippines Social Science Council
Senior researcher at the East West Communication Institute
Professor at the University of Hawaii, and Philippine universities
Chairperson of the Communication Committee of the UNESCO National Commission of the Philippines

Member, Board of Directors of National Broadcasting Network, the government's television network

Member, Board of Directors of Meralco Foundation, Inc., (MFI)
Member, Board of Directors, Foundation for Continuing Education (FORCE)
Member, Board of Directors, CAP College
Member, Board of Directors, Cooperative Foundation of the Philippines, Inc. (CFPI)
Commissioner of the National Centennial Commission
Trustee of the Philippine Futuristic Society
Member of various NGOs involved in social credit, livelihood, peace, and distance education.
Council member, Toda Institute for Global Peace and Policy Research

Her publications include over a dozen books on communication, information technology, and continuing education.

At the Philippine Daily Inquirer where she was the first President and one of the Founding directors, she introduced the cooperative structure.

A regular columnist of the Manila Bulletin, she was also a UNESCO Adviser to Sri Lanka on population communication for two years, World Bank consultant on distance education, consultant to FAO, UNICEF, World Bank, USAID, and the Philippine government.

Dr. Braid completed her bachelor's degree from the University of the Philippines and her M.S. and Ph.D. degrees in Syracuse University. Among her honors are U.P. Alumni Outstanding Professional Award in Mass Communication; a Service Award by the U.P. College of Education; and Women of Distinction Award for Communication.
WORKS >>>

Braid, F. R. and Ramon R. Tuazon, eds. (1998). A Reader on Information and Communication Technology Planning for Development. Manila: Asian Institute of Journalism and Communication
Intended for planners and policymakers in government and industry. It is also for communication scholars and educators who are interested in Information and Communication Technology (ICT).

  Braid, Florangel Rosario; Mary Ebitha Dy and Ramon Tuazon. (1998). Ang Mga Pilipino sa Ating Kasaysayan. Metro Manila: National Centennial Commission and Asian Institute of Journalism.

  This presents the lesser known heroes and heroines of the Philippines. It also includes the learning messages and the values that can be derived from their lives.

  Braid, F. R., et al., eds. (1994). Culture, Communication And Development. Manila: Asian Institute of Journalism and Communication. 67pp.

An inquiry into the relationship of culture, communication and development. The book documents the papers presented and the proceedings of a forum on the topic organized by AIJC and UNESCO (Philippines).

  Paper presentors and participants are eminent cultural scholars, practitioners and communication experts, including F. Sionil Jose, Bienvenido Lumbrera. Dr. Lourdes R. Quisumbing, Carmen Padilla, Dr. Violeta Gonzaga, Dr. Resil Mojares, Dr. Luisa Doronila, Dr. Ibarra (Nim) Gonzales and Dr. Braid.

  Braid, F. R., et. al. eds. (1993). Sustainable Development through Cooperatives. Sta. Mesa, Manila: Asian Institute of Journalism and Communication. 170pp.


  The monograph highlights a series on the same topic held in 1991, sponsored by the Asian Institute of Journalism and Communication and the Cooperatives Development Authority.

  Braid, F. R. (ed.). (1991). Public Access: Multisectoral Consultations on Communication Issues. Towards a National Communication Policy Framework. Manila: Asian Institute of Journalism and Communication. 117pp.

  This book documents the proceedings of a multisectoral consultation on public access to communication and other issues. It is addressed to policy makers, mass media practitioners, legal experts, government spokesmen in the past on such issues as media ownership and telecommunications.

  Braid, F. R. et. al., eds. (1990). Communication for the Common Good. Manila: Asian Institute of Journalism and Communication. 66pp.

  This book examines current and emerging issues in mass media, telecomunications, advertising and other fields of communication and presents options in responding to these issues. A Plan of Action (Executive and Legislative Agenda) for the 1990s is proposed.

  Braid, F. R., et. al., eds. (1985). Communication for Rural Mobilization and Development. Sta. Mesa, Manila: Asian Institute of Journalism and Communication. 154pp.

Selected papers and case studies on communication strategies in rural communities.

  Braid, F. R., et. al., eds. (1985). Communication for Industrial Development. Sta. Mesa, Manila: Asian Institute of Journalism and Communication. 142pp.

Defines development goals and strategies for the Philippine industry with Information as critical resource.

  Braid, F. R., et. al. eds. (1985). Communication for Rural Enterprises. Sta. Mesa, Manila: Asian Institute of Journalism and Communication. 94pp.

Considerations in the small and medium-scale industries with recommendations on promoting and strengthening agro-industry through communication.

  Dy, Mary Ebitha. (ed.) (1997). A casebook on the Comprehensive and Integrated Delivery of Social Services Flagship Program. Quezon City: Bureau of Family and Community Welfare.

  The casebook contains the success stories of the program. The main players are the people in the community who have been empowered by the CIDSS.

  Braid, F. R. et. al. (ed). (1997). Alternative Futures for a Learning Society. Manila: Foundation for Continuing Education, Inc. and AIJC.

The book examines the future of education amidst the information superhighway, market globalization, end of nation-states, rise of the Pacific Rim and other megatrends. The book contains essays written by the country's acknowledged education and human resource development experts and development managers. Among the writers are Andrew Gonzalez, Emil Q. Javier, Edgardo Angara, Harry Abrillo, Lourdes R. Quisumbing, Jose Lacson, Santanina Rasul, Mina Ramirez, Ester Ogena, Isagani Serrano and Edicio dela Torre.

   Braid, F. R. et al. (1997). Megatrends: The Future Of Filipino Children. Manila: Katha Publishing and AIJC.

  Based on a research study commissioned by UNICEF (Manila). The report puts together sectoral studies by experts on eight sectors affecting child survival and development, namely gender and family relations; education and literacy; social welfare and development; environment and energy; biotechnology; political development; economics; culture and communication technology. To complement the experts' papers, the AIJC undertook its own research, particularly content analysis of newspapers and other published and unpublished documents.

Sta. Maria, Felice P. and F. Rosario-Braid (eds). (1996). Handbook for Communicating the Philippine Centennial of 1998. Pasig City: Philippine Centennial Commission. 105pp.

 The handbook serves as an aid for communicators "who want to use Philippine historical material in their communication campaigns on the Philippine Centennial." Its aims are: to help present history accurately; to use the Philippine Centennial as a unifying force; and to promote the use of keywords and values to increase Filipinos' understanding of their culture.

Braid, F. R. and Acedo, C. E. (eds). (1995). Culture and Development. Department of Education, Culture and Sports. Pasig: DECS. 94pp.

 Papers presented at and full proceedings of the Asia-Pacific regional Consultation Meeting of the World Commission on Culture and Development (WCCD) held in Manila on 21-23 November 1994. The Commission, chaired by former UN secretary-general Javier Perez de Cuellar, a come up with the first ever World Report on Culture and Development by the end of 1995.

  Braid, F. R. and Ramon R. Tuazon. (1996). "Towards an Alternative Broadcasting System," In Public Broadcasting for the 21st Century, edited by Marc Raboy. England: University of Luton.

  A case study presenting the current redefinition of Philippine and world concepts of public broadcasting from its traditional BBC-type model to its evolution into a people-empowering and community-based media system. The authors further bolster the emergence of this alternative broadcasting system, a basic outgrowth of global trends, which they believe will offset existing systems.

  Braid, F. R. (1996). "Filipino Women in Communications: Breaking New Ground," In Women Transforming Communications Global Intersections, edited by Donna Allen, et. al. Thousand Oaks, California: Sage Publications. 377 pp.

  The article provides a thorough account of Filipino women's impact on the Philippine communications system. It underscores the fact that Filipino women's transformation of Philippine communications underwent a protracted struggle that evolved from the feminist "demand for equal rights." It examines Filipino women's contribution in the various sectors of communications: journalism, advertising, telecommunications, community-based communication, and communication education. The struggle of women journalists during the Marcos dictatorship and women's preeminence in communication development advocacy are also emphasized.

  Rosario-Braid, Florangel and Ramon R. Tuazon. (1994). Learning from Life: An Ethnographic Study of Functional Literacy in Marginal Philippine Communities. Vol. 14 Inipon (Quezon Province) Site Report. Ma. Luisa C. Doronila, ed. Manila: Literacy Coordinating Council (LCC), Department of Education, Culture and Sports (DECS) and University of the Philippines. 68pp.

  This case study documents the role of a community-based radio station in the literacy development of farmers and fisherfolk in a poor community in Quezon province. Station dzDO does not only provide news and information but mobilizes people into action, advocates for social and political reform, provides livelihood information. A moving story of a radio station which listens to the community.

 Rosario-Braid, Florangel and Ramon R. Tuazon. (1994). Learning from Life: An Ethnographic Study of Functional Literacy in Marginal Philippine Communities. Vol. 15 Corona (Rizal) Site Report. Ma. Luisa Doronila, ed. Manila: Literacy Coordinating Council, Department of Education, Culture and Sports (DECS) and University of the Philippines. 102pp.

  This Volume 15 of a series presents the findings on literacy practice as derived from the nature of community life in Corona. The acquisition, practice and sustainability of literacy among fisherfolk are mediated soundslide, community theatre, poster, and visual aids.

  Braid, F. R. (Ed.) (1993). Social Responsibility in Communication Media. Katha Publishing Co. Inc. Quezon City. 159pp.

  A compilation of essays on current issues, media coverage of crises situations and development issues such as environment, children and women, science and technology, politics. Topics such as press freedom, values, policies, codes of ethics. (Book).

  Braid, F. R. (ed.). (1991). Communication and Society: The Philippine Context. Manila: Cacho Publishing House. 292pp.

  Leading figures in the field of communication, education and development contribute articles on various aspects of mobilizing people for national development.

  Braid, F. R. (1983). Communication Strategies for Productivity Improvement. Rev. ed. Tokyo: Asian Productivity Organization. 300pp.

  Examines through case studies, social indicators and models how communication can be a vital tool for productivity improvement and national development.

Dr. Florangel Rosario-Braid

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