AIJC Online Certificate Courses

AIJC offers a flexible alternative to traditional certificate courses. With the creative use of technology, the AIJC online certificate courses provide a rich learning experience at your convenience. The courses which can be completed in two months are facilitated by communication experts who have solid, practical experience in their line of work.

Corporate Communication

Description: Corporate Communication looks at the approach to managing a communication function that emphasizes and promote effectiveness, goodwill and understanding in an organization. The course teaches the students basic and advanced concepts in program planning, crisis and risk management, use of emerging media and tools of the trade. It also examines the role of the corporate communication manager in continuously changing corporate world.

Course Topic

• An Overview of Corporate Communication
• Strategic Communication
• Corporate Communication Planning
• Building and Managing Corporate Image and Reputation
• Management and Employee Communication
• Publicity and Media Relations
• Stakeholder and Public Affairs
• Crisis Management and Communication

Methodology

• Module
• Presentations
• Online discussion
• Exercises and debriefing

Assessment Process: Based on Projects and Exercises

Course Facilitator: Marcy Ballesteros

Technical Writing

Description: AIJC's Technical Writing Course Online helps professionals develop their skills in gathering, organizing, and rewriting technical materials for non-technical readers.

It is intended for researchers, program/project managers, planning officers, instructional designers, and other content experts who must present technical information in a clear, easily understandable form. After the course, participants are expected to be able to prepare high-quality but easily readable reports, business/policy briefs, manuals, scientific papers, and other materials based on technical information.

Online Courses:

Technical Writing Basics for the Professional

Module 1: Technical Writing Basics for the Professional
Module 2: Different Forms of Technical Writing

• Business correspondence
• Memos
• Techinical Reports
• Technical Paper

Beyond the First Draft: Writing More Clearly and Effectively

Module 1: Beyond Grammar: Writing Clearly and Effectively
Module 2: Improving the First Draft: Editing and Review

• Review of Grammar
• Principles of Clear Effective Writing
• Editing and Proofreading

Methodology

• Module
• Presentation
• Online Discussion
• Exercises and debriefing

Assessment Process: Based on Projects and Exercises
Course Facilitator: Madeline Quiamco

Information, Education and Communication Planning

Description: An online course intended for information officers in the public and private sectors who would like to upgrade their knowledge and skills in the planning of Information, Education, and Communication (IEC) campaigns to generate awareness and increase knowledge of audiences on development programs and issues.

Session 1: Understanding IEC
Session 2: Planning IEC Campaigns & Strategy Formulation
Session 3: Message Development
Session 4: Monitoring and Evaluation

Methodology:

• Online Modules
• Online Discussions
• Development and Critiquing of IEC Campaigns

Marketing Communication

Description: The course focuses on the optimal use of communication elements to push products and services to target markets. It will discuss, among others, packaging, positioning, promotions, pricing, and distribution. The course will also discuss how to prepare a marketing communication plan to achieve 'client-product/service fit."

Course topics

• An Overview of Marketing Communication's Integrated Approach
• Integrating Marketing and Communication for Greater Impact
• Planning an Integrated Marketing Communication Program
• The IMC Concept in Promoting Products and Services
• Product Publicity Through Advertising and Promotions
• Using Information Bureaus Effectively
• Corporate Sponsorships and Events Tie-Ups
• Ethical Considerations in Integrated Marketing Communication

Methodology

• Module
• Presentations
• Online discussion
• Exercises and debriefing

Assessment Process: Based on Projects and Exercises
Course Facilitator: Marcy Ballesteros