Social Marketing

Social marketing framework; concepts and principles; preparing a social marketing plan; application of social marketing- products, services and ideas; social marketing strategies and tools; monitoring and evaluation; and case studies of successful social marketing projects.

Developing Information, Education and Communication (IEC) Materials

How to conceptualize, plan and produce IEC materials; features uses and limitations of various print, broadcast/ AV and electronic IEC materials; editorial qualities of an effective IEC material; pre- and post- testing of IEC materials; samples of model IEC materials (using various formats); IEC materials inventory, documentation, storage and retrieval; and IEC materials exchange; hands-on preparation of IEC materials

Managing Political Campaigns

Political Marketing, Political Advertising, Message and Strategy Development, Interviews and Speeches, Fund Raising, Campaign Management and Election Day Activities.

M and E framework, design and methodology; developing qualitative and quantitative M & E criteria and indicators; designing M & E tools and instruments; process documentation as monitoring mechanism; and uses and applications of M & E in planning and management.