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Managing and Editing Internal Publication
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Role of company publications; editorial planning and management;
staffing options; production process; desktop publishing; resource requirements; print and electronic publishing; online
(electronic) publications; and journalism ethics. |
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News and Feature Writing for Company Publications
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Industrial journalism reflective of company vision, mission, and
goals; setting corporate editorial policies and programs; editorial planning; review of grammar; story ideas for company
publications; writing formula and style; trends in company publications writing; the emergence of electronic publications; and
online journalism for company publications. |
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Web Writing |
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How is writing for the web different from writing for
print? Lecture-workshop on how to write effectively for the new media, what to do with jargons, using hypertext, knowing the
reading habit of a web browser, and creating appropriate web
presentation. |
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Web Development, Administration and Content
Management |
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Internet concepts; Using a web browser; Content management; Graphics
Design and Imaging; Adobe Photoshop and Multimedia Flash; Basic HTML; Advanced HTML using Dreamweaver; Building sample sites;
Web Administration. |
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Marketing Communication Program |
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Advertising Management |
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Principles and practices in managing advertising and public
information campaigns and programs; designing and implementing creative and innovative advertising/public information plans and
strategies; and documenting and evaluating advertising campaigns/projects. |
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Sales Promotion |
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Planning, implementing and evaluating sales promotion campaigns;
relating sales promotion into overall marketing communication programs; effective sales promotion techniques and tools; and the
use of information and communication technology (ICT) in sales promotion and marketing communication. |
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Consumer Behavior |
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Understanding attitudes, values, beliefs and practices of consumers
toward specific product lines and services; Specific learning areas include: psychology of the consumer, market trends, market
research, and market characteristics and segmentation. |
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Art of Negotiation |
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This introduces participants to basic concept in the art of
negotiation and discusses recommended ethical practices. The course includes interactive discussions, hand-on exercises
and problem-solving sessions. |
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Quality Customer Service Management |
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Importance of customer service; defining who is your customer; customer
relations strategies; determining the best customer service strategy; Market research; Customer loyalty, Customer service best
practices. |
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Interpersonal and Group Communication Skills |
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Human Relation Skills including listening, acceptance, understanding and
recognition; verbal and non-verbal communication skills as well as active listening skills; venues for interpersonal and group
communication; and Filipino values and culture applied in communication. |
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