AIJC-PDP

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About AIJC

Graduate School

Research
& Development
& Consultancy

Knowledge Sharing

Virtual Museum
on Communication

Alumni

Online Courses

	Corporate Communication
	Technical Writing
	IEC Planning
	TESOL
	Marketing Communication

professional development program::

Working with Mass Media

	Effective Media Relations
	Establishing linkages with media, understanding media cultures, strategies in effective relations with media organizations. Handling negative publicity, media ethics, monitoring and audit system, do’s and don’ts in media relations, and media communication planning. Seminar Fee (for 2 days): P5, 000. (Inclusive snacks, lunch, kit and certificate).

	Media Scanning
	Understanding how media works; reviewing, analyzing and interpreting media coverage over a period of time; content analysis framework, design and methodology; scanning (content analysis) tools and instruments; uses and application of media scanning; and media scanning and content analysis a bases for media relations planning.

E-Learning in Knowledge Society
	Learning Modules Development
	Elements of a self-learning module or course guide; module development and evaluation process; the use of KAVSP matrix; module writing format and style; multi-media approach to module development; pre and post-testing of modules.

	Designing Alternative Learning System
	Features of an open/distance learning system; systems and procedures in setting up and managing an open/distance learning system; use of information and communication technology (ICT); CHED policies on open/distance learning system; accreditation requirements for institutions.

Professional Development Program

	corporate (organizational) communication program
	communication consultancy program
	communication campaigns
	business communication
	print and electronic publications
	marketing communication program
	working with mass media
	e-learning in a knowledge society

© Asian Institute of Journalism and Communication
Unit 902 Annapolis Wilshire Plaza, Annapolis St., Greenhills, San Juan; Tel. no.: 724-4564
Executive Offices: 5th Floor iCollege Bldg. (formerly NextMobile Bldg.), 2244 España Avenue, Manila, Tel. Nos. 743-4321, 740-0396, 559-1522;
e-Mail:info@aijc.com.ph, gs@aijc.com.ph