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These books discuss the role advertising has played in Philippine history, particularly in breeding ideas and molding values needed for development. These books also call for the practitioners' greater responsibility in the exercise of their craft.

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UNESCO’s Observatory on the Information Society

For more information on the publications listed or inquires on how to aquire them plese contact The Librarian at telephone # (063) (2) 724-46-04 or email aijcmla@info.com.ph or aijclib@info.com.ph
 

 

Category: Advertising
  1. Calero, J.J. (2000). Movers and shakers in the history of Philippine advertising. Manila: GMA Foundation, Inc. & Walter Thompson Co.

  2. Concepcion, A. et al. (1989). Profile of the Philippine advertising industry. Manila: Advertising Board of the Philippines. 62pp.

  3. Garcia, L. (1999). Advocacy advertising. Manila: De La Salle University Press, Inc. 194pp.

  4. Go, Josiah. (1993). Contemporary marketing strategy in the Philippine setting. Manila: Josiah Go Foundation Inc. 197pp.

  5. Gomez, J. K. and L. B. Arante. (1986). Advertising. Metro Manila: National Book Store. 206pp.

  6. Miranda, Gregorio S. (1991). Advertising. Metro Manila: National Book Store. 233pp.

  7. Rossiter, J.R. and L. Percy. (1987). Advertising and promotion management. Caloocan City: Philippine Graphic Arts. 649pp.

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