|
|
|
Social
marketing is a relatively young phenomenon in the
Philippines. Intended to market not just goods and
services, but to sell ideas as well, these books
detail some of the social marketing initiatives
in the Philippine setting.
|
|
|
Category:
Social Marketing |
- Del Val, E.P. (1993).
Marketing management in the Philippine
setting. Quezon City: Ateneo de Manila
University Press.
- Roberto, E. L. (1987).
Applied marketing research. Quezon
City: Ateneo de Manila University
Press.
<<
go TOP >>
|
|
|
| |
|
|
We invite you to link your website
to the e-Portal
|
|
|
| |
|
|
Best viewed in 1024 x 768 display
resolution
Webmaster e-mail: aijcmla@info.com.phSite development and maintenance by the
Philippine Communication Centrum Foundation
Unit 801 Anapolis Wilshire Plaza, Anapolis Street, Greenhills, San
Juan, Philippines
Telefax: (+63)7254228; 7254227; 7244604; 7276799 |
|
