<%@LANGUAGE="JAVASCRIPT" CODEPAGE="1252"%> Philippine Communication Centrum Foundation - Media Museum-Timeline-Philippine Media Trends-Radio

media museum timeline: Philippine Media Trends
 INSIDE THE TIMELINE IN PHILIPPINE MEDIA TRENDS
TIMELINE - Shows the historical development of communication in the Philippines from pre-Spanish times to the present.
Internet

Skewed to upper and middle SEC's, younger age groups:
   - Young adults
      4 out of 5 users are aged 29 below
      45% belong to the 12-19 yrs. old
      36% are aged 20-29
  - Students and Young Professionals
Most common usage e-mails, browsing, chatting, homework, games, shopping and ad/promo
Range of Ad Costs
Front Door Banner ads; excluding production
 - Edsamail (7 premiums -- opening/closing leap     ads, check mail) packaged at 400,000 a month
 - Inq.7 - P 100,000 a month
 - ABS-CBN.com - P 170,000 a month
 - Yehey - P 120,000 for banner spot a month
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source: 2004 4A's Media Factbook
INSIDE THE PHILIPPINE MEDIA TRENDS
Television
Newspaper
Magazine
SMS (short message sending)
Internet
 

 

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