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| DR.
DELIA R. BARCELONA |
| Delia
Rarela-Barcelona was the third Dean of the College
of Mass Communication of the University of the
Philippines (Diliman). She served from 1991 to
1994.
She is currently Senior Technical
Officer of the Technical Support Division of the
United Nations Population Fund (UNFPA) Headquarters
in New York City. Before joining the United Nations,
she served as consultant to international organizations
working in the area of population communication
and development in various countries across the
globe.
She
has had extensive experience in designing, implementing
and evaluating communication programmes, including
the conduct of regional and national training
and research activities on various development
topics. Her publications include over a dozen
books on communication, information technology,
and continuing education.
At the United Nations, as Senior Technical Officer,
she provides programming and policy guidance,
globally, to UNFPA supported programmes in population,
reproductive health, HIV/AIDS, adolescents and
youth, culture, human rights and gender equality.
Specifically, she oversees many programmes and
projects related to education, advocacy and behaviour
change communication, especially as they relate
to programmes for adolescents and youth. As focal
point for education, she also provides technical
guidance on UNFPA's support to global initiatives
on girls’ education, literacy and education
for all. All these tasks require advocacy and
strategic communication skills at all times. |
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Not
only UP students look forward to Fridays. Dr.
Barcelona, along with five or six other relatively
young Deans (from the Colleges of Fine Arts, Engineering,
Industrial Relations and Hotel and Restaurant
Administration, Asian Studies, and Statistics)
used to set up an informal Friday group and referred
to themselves as the “Young Deans of Diliman.”
During their get-togethers, they consulted each
other's, compared notes, learned from each other’s
management and administration style, shared frustrations,
and served as each others sounding boards.
The Young Deans felt that they
helped change the culture of administration on
campus by blending in with students, such as keeping
open door policies, being with and constantly
interacting with students (in cafeterias, stairways,
basketball games, coming in Saturdays in blue
jeans, etc.). That helped a lot to establish rapport
with their younger constituents.
Dr. Barcelona considers as her
greatest achievement her rise from being a student
of communication to being the Dean of the College
of Mass Communication in the country’s premier
state university. Counting the time from her student
days to professorial days, she committed some
23 years of her life to UP.
When she finished her Ph.D. at
age 31, she was reportedly the youngest (or among
the youngest) female Ph.D. holder in the country
in the area of communication.
When she became the Dean at age
39, she was also among the youngest female Deans
in the UP campus and at that time, the only alumnus
of the College to have had made it that far in
the academic ladder.
As part of her dedication to
civic work, she was recruited to Rotary International
(Rotary Club of New Manila Central) and became
the first woman Rotarian in the Philippines in
1987.
She sat as Board Member of the
Philippine Social Science Council, the Public
Relations Organization of the Philippines, the
Philippine Communication Society and the Philippine
Association of Communication Educators. She was
Board Secretary of the Association for Non-Traditional
Education in the Philippines and was past Club
President of the Rotary Club of New Manila Central
She has authored, co-authored,
and edited various publications.
Dr. Barcelona holds a doctorate
degree in Sociology from the University of Chicago.
She obtained a Master’s degree in Communication
Research, and a Bachelor’s degree in Broadcast
Communication, both from the University of the
Philippines (UP).
Dr. Delia Barcelona was
born on February 21, 1952 in Pakil, Laguna. She
has two daughters, Katherine and Sheila Kristina. |
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“One of my greatest challenges
as Dean of UP CMC was to lead a faculty group
that included two former Deans, one of them my
greatest mentor and supporter, the late Gloria
Feliciano (GF).”
While serving UP as Professor
and former Dean, she taught, researched, gave
public lectures, counseled students, chaired and
moderated committees, served in advisory boards,
technical working groups, and task forces, wrote
publications and articles, did public relations
and public information, appeared in media interviews
and panels, chaired the graduate department and
administered the entire College. She also represented
UP and the Philippines in many local and international
conferences and meetings practicing interpersonal
communication at all times. She thus considers
herself a practicing communicator, in every sense
of the word.
As a former faculty member of
the UP College of Mass Communication, Dr. Barcelona
taught a wide range of communication and development
subjects.
She taught courses like Mass Media and Society,
Communication Research, Public Information, Communication
Theory, Communication and Socio-cultural Change,
Popular Culture, Cross-cultural Research, Communication
Evaluation, Communication Networks, Comparative
Communication Systems, Communication and Public
Opinion. She also advised many graduate and under
graduate student thesis writers, and chaired several
dissertation panels of Ph.D. students, both at
the College of Mass Communication and other disciplines
(Sociology, Phil. Studies, Anthropology, among
others).
From her recollection, she has
contributed to UP-CMC’s history through
these means:
- Strengthened emphasis on
curricular reform, which included more focus
on socio-cultural and socio-psychological
dimensions of communication and mass media.
- Closer linkages with other
colleges in terms of offering cross-disciplinary
programmes with other UP units (i.e. Business
Communication with the College of Business Administration,
Political Communication with the College of
Social Sciences and Philosophy
(CSSP), Health Communication with the School
of Public Health, and Population Culture with
the CSSP Department of Sociology, Advertising
with the College of Fine Arts, among others).
- Reviews of policy guidelines
on internship, faculty promotions, etc.
- Development of a major proposal
(including negotiations with the Sony Corporation)
for a media center in UP.
- Technical guidance in the
establishment of the UP Open University
- Establishment of UP-CMC as
a WHO Collaborating Center for the training
of reporters and journalists on health matters.
- Setting up the first university-based
graduate programme on communication and social
mobilization with funding
support from UNICEF.
- Procurement of computers and
video equipment for the College
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