|

|
|
 |
WHO'S WHO
- Meet the
icons in the field of Philippine communication.
Explore the creative genius of communication
educators, journalists, and other media experts. |
|
| RAUL
L. LOCSIN |
| "Eternal
Vigilance is Still the Price of Liberty"
Locsin founded the Business Day in 1967, then
Southeast Asia's first daily newspaper devoted
to business. However, after 20 years of circulation,
a labor dispute in 1987 forced the closure of
the paper.
But when former employees pressed him to start
again, he did so with one crucial change. He made
the employees owners of the publication. Enhanced
by computerized technology, the revived Business
World flourished from the start.
Locsin is firmly against
compromising his paper's editorial integrity.
In the years that he has been publisher/editor,
first of the Business Day and now the Business
World, Locsin had shown that he would rather lose
an advertiser than slant a story in its favor.
The Magsaysay laureate simply says "editorial
space is never for sale, advertising space is."
As an active member of the Philippine Press Institute,
Locsin was at the forefront of programs and training
designed to raise the standards and improve media's
sense of responsibility. He believed that when
a journalist is sued for libel, he is doing a
sloppy job. In Business World, reporters and editors
make it a point to confirm all sides of an issue
before publishing a story.
Hence, the cliché that a
journalist would never prove his worth if he is
not sued for libel is pure fiction. Mr. Locsin
is the third PPC Editors' Choice awardee since
it started in 1998.
Excerpts from Philippine Press Institute:
Press Forum Vol. XIV No. 3 3rd Quarter, Manila:
Philippines, pp.2-3.
|
| |
| LEARN
MORE >>> |
"Behind
every good writer is a good editor. The anonymous
mind that cuts and buttresses, and reorders
stories, otherwise ponderous or bland or tortured,
so that the reader may be better served…"
So goes the Citation of Merit by the Philippine
Press Council's Editor's Choice Award given
to Business World publisher-editor Raul L. Locsin
at the culmination of the Second Editors and
reporters Forum on August 13-14 at the Century
park Hotel.
Locsin sees profitability as a guarantee that
his paper will be able to maintain its integrity
and credibility. "I do not believe in subsidies.
Any newspaper that does not make money has to
be subsidized and owes its loyalty to the interests
that subsidize it and, therefore, cannot truthfully
and fairly serve the public interest," he said.
Business World has demonstrated that a credible
newspaper can establish a viable readership,
which will attract enough advertisers to ensure
its profitability that will, in turn, guarantee
the paper's integrity.
The press in democratic societies, he said,
is not part of government but serves as a check
and balance against those that the citizens
have voted into power.
He discussed Joseph Estrada's move to close
a newspaper critical of the administration as
a threat to press freedom. In his paper presented
to the RMAF, Locsin said that eternal vigilance
is still the price to prevent another "Marcos"
regime. That lack of vigilance deluded us as
a nation into thinking that a temporary surrender
of our civil rights, among them the freedom
of the press, was essential to the myth of national
interest that would-be dictators use as a lure
to the citizen."
"We endanger our freedom whenever we loosely
sacrifice accuracy, and ethics, by using our
deadline imperatives as the excuse. We become
grossly amiss in our duties whenever we relax
our vigilance against laws or regulations that
diminish the income of our community media."
The case he pointed out was the official ban
on political advertisements which strangles
provincial newspapers of such income during
election campaign months. While some legislators
are now talking of the need to lift the ban,
some Senators appear to be determined to make
it stick.
|
|
| WORKS
>>> |
| Ramon
Magsaysay Awardee for Journalism, Literature,
and Creative Communication Arts for 1999, Locsin
strongly feels that a newspaper's first obligation
is to its readers.
"It must impart the truth. It must be accurate
and objective. It must be fair and unbiased.
It must strive for excellence,"
he said in his speech at the Ramon Magsaysay Awards
Foundation (RMAF) lecture-forum.
However, to be more effective, the press must
also exercise the best of its professionalism.
And a government that has sworn to uphold the
laws of the land is going beyond bounds when it
tries to intimidate the media. The publisher-editor
of Business World admits that media people cannot
be totally without prejudices and biases. But
he wants his staff to contain their likes and
dislikes and not allow these to color their reporting.
"The exercise consists of shedding off as much
of these biases and prejudices when writing a
story," he said.
While other media organizations never quite resolve
the issue of who should exert the greater influence
on editorial policies (the reader or the advertiser)
Locsin and the Business World rarely, if ever,
find that a dilemma.
Corruption, or what the Philippine media euphemistically
call "envelopmental journalism," is dealt with
in most ingenious ways at Business World. When
cash "gifts" are handed over to the company, it
donates the money to a charitable organization.
The person or organization that gave the money
is sent a thank-you note for the donation.
This practice is designed to protect the integrity
of the paper's staff members without embarrassing
their less scrupulous colleagues. It also prevents
public relations people, who are usually given
to the task of distributing the "gifts," from
pocketing the money while reporting that it has
been given to Business World.
Excerpts from Philippine
Press Institute: Press Forum Vol. XIV No. 3 3rd
Quarter, Manila: Philippines, pp.2-3. |
|
|
|
| |
|
|
Best viewed in 1024 x 768 display
resolution
Webmaster e-mail: aijcmla@info.com.phSite development and maintenance by the
Philippine Communication Centrum Foundation
Unit 801 Anapolis Wilshire Plaza, Anapolis Street, Greenhills, San
Juan, Philippines
Telefax: (+63)7254228; 7254227; 7244604; 7276799 |
|